Why raae?
Led by Annie Chiasson Mallet, Aveda Artist, Colorist for 25 years, and Owner of Bohème, Raae Lab blends technical mastery, human passion, and refined aesthetics.
Here, we don’t just create looks or content — we shape genuine connections, craft authentic journeys, and give brands the space to breathe their truth.
Not a trend. Not a copy. A voice that’s unmistakably yours.
Born from the belief that communication is everything, raae is a laboratory where authenticity meets artistry.
Seeing what’s missing in the beauty industry—guiding students fresh out of hair school, helping them navigate the real challenges behind the chair—sparked the vision for raae. Too often, communication in a business either makes or breaks a brand, and true authenticity is rare.
creative director
About
annie
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What we do
Personalized coaching
Advice and coaching on communication, professional posture, client management, and career growth.
Personalized coaching
Strategic coaching in communication, client management, and career development — designed for your journey.
High-end technical training
Specialized blonde workshops (highlights, babylights, balayage) online, private, or directly in your salon, delivering signature, exceptional service.
Workshops and team support
Private training in salons or businesses for aligned, motivated, and high-performing teams.
Narrative content creation
Authentic stories, captured in image and video — your brand, fully visible.
Ready to join the movement?
Young stylists eager to succeed confidently in their first salon experience.
High-end salons and clinics aiming to elevate their service and image through genuine, human communication.
Hair schools wanting to prepare students for real-world challenges beyond technical skills.
Who is it for?
Our promise
A lived story, an embodied mission.
Be seen. Be known. Be unforgettable.
Your story. Your truth.
A human, authentic, and tailored approach.
A high-end vision where every detail matters.
Why choose raae?
Solid field expertise and proven know-how.
Ready to join the movement?
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